Your one-stop shop for product marketing services

When you're long on product marketing needs but short on budget, Complete Product Marketing is your trusted resource to meet the most pressing product marketing, content, and enablement needs.

Expert product marketing services for emerging tech companies

How we help

Complete Product Marketing brings years of technology marketing expertise to meet your project needs.

Marketing project management

With deep product marketing and PMM leadership experience, Complete Product Marketing will help you with a wide variety of projects, including:

Product launches and relaunches
Go-to-market strategy development
Competitive analysis and win-loss programs
Persona development
Analyst relations
Pricing and packaging

Content

From web copy to sales presentations and virtually everything in between, CPM creates content that drives more quality MQLs and sales interactions. Deliverables include:

Content strategy and execution
Website/web page content creation
Blog posts
Email sequences
eBooks and white papers
One-pagers and data sheets
Product brochures
Slide creation

Enablement

Building on years of sales experience and revenue enablement leadership, CPM helps our clients with:

Sales/revenue enablement tools and content
Field training curricula and courses
Coaching best practices development and implementation
Training on both soft skills and products
Evaluation and recommendation of sales tech solutions

Bespoke services

Doing market research in an adjacent sector? Want to map out the impact of licensing changes on buyer behavior? Looking to hone your message based on new or evolving competitors? Complete Product Marketing can help! We've helped companies:

Build win-loss programs from scratch
Analyze and report on adjacent vendors
Identify and implement go-to-market adjustments
Analyze and implement new pricing models
Explore market opportunities for new offerings
And more!

Sample offerings

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Launches

Manage deliverables, stakeholders, deadlines, content, and deadlines. Create marketing content, including web copy, marketing literature, slideware, and enablement tools. Ensure launches go off with a bang and without a hitch!

Win-loss analysis

Know why deals come in or go south. Obtain candid information from buyers about product features, positioning, sales conversation, demos, and more, with sharable summary analytics.

Sales and Marketing engagement

Ensure marketing decisions are informed by valid feedback from the field. Adjust go-to-market strategies to reflect real-world effectivess through call analysis, sales interviews, CRM data, and other input.

Revenue enablement and tools

Make sure your messaging and positioning makes it to the field. Deliver effective and memorable training content and tools that help go-to-market people deliver the right message every time.

Analyst relations

Stay on your key analysts' radar screens. Whether you have a paid relationship with analysis or you're looking to expand visibility through briefings, make sure you're putting your best foot forward while informing competitive strategies with analyst feedback.

Alex has driven numerous important initiatives for me over the years, including pricing, packaging, messaging and positioning. Alex is sharp, analytical and hard-working, and I recommend him highly!

Andy Zimmerman,
CEO and CMO

Alex brought a depth of product marketing expertise to the table that my team was lacking. He helped bring order to our launch processes, collaborated well in refining plans with the demand gen team, and raised the bar for asset quality. I would not hesitate to bring him in again when needed.

John Ellsworth,
Director, Software Marketing, Haemonetics

I've worked closely with Alex, a product marketing pro who consistently delivers quality results across a wide spectrum of needs. He's helped me launch products, develop AR relationships, build out content, dive into competitive analyses, and perform detailed market research, among other projects. Highly recommended!

Andrew Hally,
CMO, Markforged

About Complete Product Marketing

I'm Alex Salop, the product marketer behind Complete Product Marketing. After a lengthy and successful career in B2B software sales, I've led product marketing and enablement teams over the last decade or so. Having survived more than one tech bubble, I've helped companies launch new initiatives, build on prior successes, and rebuild their go-to-market strategies from scratch.

Because of my lengthy buyer-facing background, I take a sales-focused approach to product marketing. I specialize in helping improve the collaboration between Marketing and revenue teams, empowering people across departmental lines to identify and propagate best practices throughout the organization.

I make my home on beautiful Martha's Vineyard, but I help clients worldwide. Please let me know if I can help you!

Connect with us

Get in touch to learn more about how we can help you achieve the results you need. You can contact us via email or phone, or fill out this form--whichever is most convenient. Thank you!

info@completeproductmarketing.com

617.877.4594